Scholar Profile: Barney Pacheco


Bio Information

Dr. Barney Pacheco

Management Studies Faculty of Social Sciences Lecturer Active 662-2002 ext.83300 Check out my Website!
Biography/Responsibilities/Duties:

Staff Member at the U.W.I

Research Interests

  1. Strategic Brand Management with a specific interest in the influence of memory on consumer decision making and choice patterns
  2. consumer understanding and response to market communications and information processing in a dynamic context

Research Activity

Public Service

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Education and Training

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Memberships

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In the News

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Social Media

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Other Activities

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