Scholar Profile: Livingston Andrew White


Bio Information

Dr. Livingston Andrew White

Caribbean Institute of Media and Communication (CARIMAC) Faculty of Humanties and Education Senior Lecturer Active (876) 977-2111 Check out my Website!
Biography/Responsibilities/Duties:

Dr. Livingston A. White is a senior lecturer and  former director (2018-2024) at the Caribbean School of Media and Communication (CARIMAC),  at The University of the West Indies (UWI), Mona Campus where he teaches courses in Communication Analysis and Planning, Social Marketing/Health Communication and Communication Research Methodology both at the undergraduate and graduate level.

He was also the Public Orator for The University of the West Indies, Mona Campus during mid-2021 to mid-2024.  He co-authored with Yvette Rowe, the book, Still on Air: Producing Television in Small Markets and has worked in various roles in television production with the Creative Production and Training Centre (CPTC) and the Jamaica Broadcasting Corporation, a former national television station in Jamaica.

Dr. White has over 25 years of experience doing consultations with, as well as conducting research and training for various local and regional Caribbean-based development and government agencies.  Specifically, he has conducted research and training in communication planning for, and consulted with, among others, the Caribbean Disaster Emergency Management Agency (CDEMA); Organization of Eastern Caribbean States; Turks & Caicos Islands Government; Ministry of Health and Wellness, Jamaica; and the Pan American Health Organization/World Health Organization.  For these various agencies, his work has included, while not being limited to strategies for effectively communicating during crises, environmental awareness campaigns, behaviour change communication in HIV prevention and advocacy communication for sustainable environmental management.

On a larger scale his work has focused on issues including climate change, conservation, crisis communication, diversity, equity and inclusion, environment, HIV prevention and public transportation, and his work also focuses on evaluation research for informing the development of communication campaigns. Dr. White has conducted knowledge, attitude and practice surveys on climate change to inform the development of a national climate change communication intervention for Jamaica, and has completed various message development focus groups and message recall surveys for HIV and AIDS awareness campaigns regionally, including the Caribbean Broadcast Media Partnership on HIV and AIDS “Live Up” regional campaigns. Additionally, he has done message pre-testing focus groups for Jamaica’s National Family Planning Board’s human rights campaigns: “Everybody have rights” and “Champions for Change”, and spearheaded Jamaica’s Transport Authority’s study on the public’s knowledge, attitudes, awareness, practices and perception regarding public transportation in Jamaica. Most recently, he has led a team to collect data in Jamaica, Belize, Grenada and St Lucia, for a public opinion survey commissioned by an international agency.

Dr. White has served on various boards and committees including being a member of the Board of Directors for the Creative Production and Training Centre (CPTC), Kingston, Jamaica. He is also a member of the editorial boards of the Social Marketing Quarterly and Health Marketing Quarterly journals as well as a member of the International Communication Association, the International Association of Media and Communication Research and International Social Marketing Association.

Research Interests

  1. Health Communication
  2. Social Maketing
  3. Communication Theory and Research
  4. Communication Analysis and Planning
  5. Communication Research Methodology
  6. Statistics in Communication Research
  7. Campaign Monitoring and Evaluation

Research Activity

  1. [Book]

    Still on Air: Producing Television in Small Markets more..

    2018

    Livingston Andrew White

    Rowe, Yvette J and White, Livingston Andrew

    COMPLETED

  2. [Journal Article]

    Comprehensive History of Jamaica’s Television Industry more..

    2025

    Livingston Andrew White

    Rowe, Yvette J and White, Livingston A

    COMPLETED

  3. [Journal Article]

    Learning is Just a Click Away: A Case Study on the Introductory Use of Student Response Systems ("Clickers") in Higher Education more..

    2017

    Livingston Andrew White

    Riley, Mortilaine and White, Livingston and McPherson, Andrea and Jones, Thaon and Gallimore, Winklet, & Cumberbatch, Keren.

    COMPLETED

  4. [Journal Article]

    Correction to: The knowledge, attitudes and practices of doctors regarding antibiotic resistance at a tertiary care institution in the Caribbean more..

    2018

    Livingston Andrew White

    Nicholson, Alison and Tennant, Ingrid and White, Livingston and Thoms-Rodriguez, Camille-Ann and Cook, Loraine and Johnson, Stephen and Thompson, Tamara and Barnett, Jasper and Richards, Lundie

    COMPLETED

  5. [Journal Article]

    Reconsidering cultural imperialism theory more..

    2001

    Livingston Andrew White

    White, Livingston A

    COMPLETED

  6. [Journal Article]

    The knowledge, attitudes and practices of doctors regarding antibiotic resistance at a tertiary care institution in the Caribbean more..

    2018

    Livingston Andrew White

    Nicholson, Alison and Tennant, Ingrid and White, Livingston and Thoms-Rodriguez, Camille-Ann and Cook, Loraine and Johnson, Stephen and Thompson, Tamara and Barnett, Jasper and Richards, Lundie

    COMPLETED

Public Service

  1. Sorry, no information available as yet.

University Service

  1. [University Service]

    Public Orator for The UWI Mona Campus more..

    2021 - 2024

    Contribution of > University Service

    COMPLETED

Education and Training

  1. [Education and Training]

    Doctoral Degree, Communication Theory and Research more..

    Contribution of > Education and Training

    COMPLETED

  2. [Education and Training]

    Master of Science Degree, Communication Theory and Research more..

    Contribution of > Education and Training

    COMPLETED

Memberships

  1. [Membership]

    National Communication Association more..

    Contribution of > Membership

    COMPLETED

  2. [Membership]

    International Social Marketing Association more..

    Contribution of > Membership

    COMPLETED

  3. [Membership]

    Mixed Methods International Research Association more..

    Contribution of > Membership

    COMPLETED

  4. [Membership]

    International Association of Business Communicators more..

    Contribution of > Membership

    COMPLETED

  5. [Membership]

    International Association of Media and Communication Research more..

    Contribution of > Membership

    COMPLETED

  6. [Membership]

    International Communication Association more..

    Contribution of > Membership

    COMPLETED

  7. [Membership]

    Association of Educators in Journalism and Mass Communication (AEJMC) more..

    Contribution of > Membership

    COMPLETED

  8. [Membership]

    International Communication Association more..

    Contribution of > Membership

    COMPLETED

In the News

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Social Media

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Identity

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Other Activities

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