Health Communication, Social Maketing, Communication Theory and Research, Communication Analysis and Planning, Communication Research Methodology, Statistics in Communication Research, Campaign Monitoring and Evaluation
Dr. Livingston A. White is a senior lecturer and former director (2018-2024) at the Caribbean School of Media and Communication (CARIMAC), at The University of the West Indies (UWI), Mona Campus where he teaches courses in Communication Analysis and Planning, Social Marketing/Health Communication and Communication Research Methodology both at the undergraduate and graduate level.
He was also the Public Orator for The University of the West Indies, Mona Campus during mid-2021 to mid-2024. He co-authored with Yvette Rowe, the book, Still on Air: Producing Television in Small Markets and has worked in various roles in television production with the Creative Production and Training Centre (CPTC) and the Jamaica Broadcasting Corporation, a former national television station in Jamaica.
Dr. White has over 25 years of experience doing consultations with, as well as conducting research and training for various local and regional Caribbean-based development and government agencies. Specifically, he has conducted research and training in communication planning for, and consulted with, among others, the Caribbean Disaster Emergency Management Agency (CDEMA); Organization of Eastern Caribbean States; Turks & Caicos Islands Government; Ministry of Health and Wellness, Jamaica; and the Pan American Health Organization/World Health Organization. For these various agencies, his work has included, while not being limited to strategies for effectively communicating during crises, environmental awareness campaigns, behaviour change communication in HIV prevention and advocacy communication for sustainable environmental management.
On a larger scale his work has focused on issues including climate change, conservation, crisis communication, diversity, equity and inclusion, environment, HIV prevention and public transportation, and his work also focuses on evaluation research for informing the development of communication campaigns. Dr. White has conducted knowledge, attitude and practice surveys on climate change to inform the development of a national climate change communication intervention for Jamaica, and has completed various message development focus groups and message recall surveys for HIV and AIDS awareness campaigns regionally, including the Caribbean Broadcast Media Partnership on HIV and AIDS “Live Up” regional campaigns. Additionally, he has done message pre-testing focus groups for Jamaica’s National Family Planning Board’s human rights campaigns: “Everybody have rights” and “Champions for Change”, and spearheaded Jamaica’s Transport Authority’s study on the public’s knowledge, attitudes, awareness, practices and perception regarding public transportation in Jamaica. Most recently, he has led a team to collect data in Jamaica, Belize, Grenada and St Lucia, for a public opinion survey commissioned by an international agency.
Dr. White has served on various boards and committees including being a member of the Board of Directors for the Creative Production and Training Centre (CPTC), Kingston, Jamaica. He is also a member of the editorial boards of the Social Marketing Quarterly and Health Marketing Quarterly journals as well as a member of the International Communication Association, the International Association of Media and Communication Research and International Social Marketing Association.
[Book]
Still on Air: Producing Television in Small Markets more..2018
Livingston Andrew WhiteRowe, Yvette J and White, Livingston Andrew
COMPLETED
[Journal Article]
Comprehensive History of Jamaica’s Television Industry more..2025
Livingston Andrew WhiteRowe, Yvette J and White, Livingston A
COMPLETED
[Journal Article]
HIV-related information seeking among residential university students in three Caribbean countries more..2009
Livingston Andrew WhiteWhite, Livingston Andrew
COMPLETED
[Journal Article]
Learning is Just a Click Away: A Case Study on the Introductory Use of Student Response Systems ("Clickers") in Higher Education more..2017
Livingston Andrew WhiteRiley, Mortilaine and White, Livingston and McPherson, Andrea and Jones, Thaon and Gallimore, Winklet, & Cumberbatch, Keren.
COMPLETED
[Journal Article]
Correction to: The knowledge, attitudes and practices of doctors regarding antibiotic resistance at a tertiary care institution in the Caribbean more..2018
Livingston Andrew WhiteNicholson, Alison and Tennant, Ingrid and White, Livingston and Thoms-Rodriguez, Camille-Ann and Cook, Loraine and Johnson, Stephen and Thompson, Tamara and Barnett, Jasper and Richards, Lundie
COMPLETED
[Journal Article]
Reconsidering cultural imperialism theory more..2001
Livingston Andrew WhiteWhite, Livingston A
COMPLETED
[Journal Article]
The knowledge, attitudes and practices of doctors regarding antibiotic resistance at a tertiary care institution in the Caribbean more..2018
Livingston Andrew WhiteNicholson, Alison and Tennant, Ingrid and White, Livingston and Thoms-Rodriguez, Camille-Ann and Cook, Loraine and Johnson, Stephen and Thompson, Tamara and Barnett, Jasper and Richards, Lundie
COMPLETED
[Journal Article]
“Pinch, Leave an Inch and Roll:”Applying the Communication-for-Behavioural-Impact (COMBI) approach to the promotion of proper male condom usage in Jamaica. more..2012
Livingston Andrew WhiteWhite, Livingston and Byfield, Lovette and Sutherland, Sannia and Reid, Roshane
COMPLETED
[Journal Article]
Social marketing in the Caribbean: Philosophy, programs, projects, and pedagogy more..2018
Livingston Andrew WhiteWhite, Livingston A
COMPLETED
[PhD thesis]
Development imperatives for television programming and production in Jamaica: identifying appropriate and feasible alternatives more..2001
Livingston Andrew WhiteWhite, Livingston Andrew
COMPLETED
[Misc]
Health Communication in the Caribbean and Beyond: A Reader more..2012
Livingston Andrew WhiteLIVINGSTON, A WHITE
COMPLETED
[University Service]
Public Orator for The UWI Mona Campus more..2021 - 2024
Contribution of > University Service
COMPLETED
[Education and Training]
Doctoral Degree, Communication Theory and Research more..Contribution of > Education and Training
COMPLETED
[Education and Training]
Master of Science Degree, Communication Theory and Research more..Contribution of > Education and Training
COMPLETED
[Membership]
National Communication Association more..Contribution of > Membership
COMPLETED
[Membership]
International Social Marketing Association more..Contribution of > Membership
COMPLETED
[Membership]
Mixed Methods International Research Association more..Contribution of > Membership
COMPLETED
[Membership]
International Association of Business Communicators more..Contribution of > Membership
COMPLETED
[Membership]
International Association of Media and Communication Research more..Contribution of > Membership
COMPLETED
[Membership]
International Communication Association more..Contribution of > Membership
COMPLETED
[Membership]
Association of Educators in Journalism and Mass Communication (AEJMC) more..Contribution of > Membership
COMPLETED
[Membership]
International Communication Association more..Contribution of > Membership
COMPLETED
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