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Towards an alternative tourism for Jamaica

Boxill, Ian

Ian O'Brian Boxill

International journal of contemporary hospitality management




Cultural tourism ; Hotels & motels ; Marketing management ; Population growth ; Society ; Studies ; Tourism


This paper examines some of the trends, issues and challenges associated with tourism development in Jamaica. It argues that for the tourism product to be more competitive, there is a need to rethink the kind of tourism product currently on offer to the world. It is being suggested that Jamaican tourism planners, drawing on the experiences of a number of countries, should concentrate more on the culture and history of Jamaica, making sure they involve different segments of civil society in the development process. Only then will tourism reach its full potential and become a sustainable industry in the country.

Emerald Group Publishing Limited


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